Monday Marketing Tips

 Hello Monday! Here are some good reads to get you motivated to get ahead in your marketing plans.

How to Win Loyalty From Other People by Deepak Chopra

If you aspire to be successful as an entrepreneur, manager, business owner, or any kind of leader, others must feel loyal to you. Although money is often seen as a prime motivator, ultimately the bonds that hold an enterprise together are psychological. Important data gathered by the indicate that loyalty is one of the top three things that make workers feel satisfied.  READ MORE

FAQ: What’s the Best Time to Post on Facebook? by Social Media Today

One of the most frequently asked questions about Facebook marketing is: What is the best time to post on Facebook? The quick and easy answer? The best time to post on Facebook is when your audience is online!

Until recently, there wasn’t an easy way to see when your fans were likely to be online, and marketers had to experiment with different times to figure out what worked best. Well, good news –  the new “When your Fans are Online” Facebook Insights tab was specifically designed to help you find the best time to post on Facebook.  READ MORE

6 Basic Human Needs to Rethink Marketing by Social Media Today

As marketers, it’s our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?

Over the years, I’ve adopted the “6 Basic Human Needs” that Tony Robbins uses as a foundation in his teaching, and morphed them to apply to marketing:

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Monday Marketing Tips

7 tips for making your content mobile by PR Daily

Mobile news consumption is on the rise.

Raj Aggarwal, CEO of InkHouse client Localytics, a mobile app analytics and marketing company, found that “people spend more time in news apps over the course of a day than most other apps.” In fact, time spent on news apps is up 5 percent for 2013:

Almost half of Americans own smartphones. News apps such as Circa are taking on mobile news in compelling ways. Just last month, Seeking Alpha launched a new app called Tech Investor, whichaccording to PandoDaily had 70,000 daily users just after its debut. PandoDaily also reported that overall, Seeking Alpha’s apps have 600,000 to 800,000 daily users.  READ MORE

Ten Myths About Social Networking For Business by Forbes

There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike. What none of us can afford is to stand by and watch it all unfold, for there is money to be made. Here, then, is a comprehensive guide to networking misconceptions, each accompanied by a tangible action plan that you can take right now. READ MORE

5 Ways to Get Customers Hooked and Raving About Your Brand by Entrepreneur

What’s better than happy customers? Happy customers who tell all their friends about your brand. If your end goal was customer satisfaction, take a step back and try to imagine the next level: activating those customers to spread the word about your products and services.

It’s important to remember that most people will only go so far to promote your company, so you’ve got to make it easy for them to go that extra mile for you.

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Monday Marketing Tips

Start your Monday off right with some new ideas for marketing your business.

3 Strategies for Finding Customers With Social Media by Social Media Examiner

Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face.

In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience. READ MORE

 

Marketing strategies street sign

Five Successful Marketing Techniques by Business Know How

Marketing your business doesn’t have to be complicated. Use these five simple marketing techniques to build your business.

Here are 5 successful marketing techniques you can use to increase your sales. All of them are simple to use. And they’re effective for building any businesses.  READ MORE

 

How to Leave a Trail of Content Breadcrumbs Back to Your Website by SearchDog Marketing

The whole point of having a website is for people to visit it and buy your products, goods, or services. Then why is it that after spending hundreds, if not thousands, of dollars on a beautifully designed website, your web visits and lead conversions are so low? There are many factors, in fact, more than we have time to cover in this particular blog. READ MORE

Monday Marketing Tips

As it is Monday again, here is a round up of great articles to help you market your business with better success.

5 reasons that reporter isn’t calling you back by PR Daily

Having been in a newsroom for two decades, I can attest to how inundated reporters are with email and phone pitches from PR pros. And with shrinking newsrooms, I can only image it has gotten much worse.

To help PR pros tasked with cold-calling reporters and editors with pitches, here’s a basic list to help understand why journalists are not calling you back.

First, let’s just assume that reporters do not actually pick up the phone when you call, because they rarely do. Blame it on not enough time, deadline, or that they are out in the field getting stories.  READ MORE

4 Examples of Excellent Twitter Customer Service by Social Media Examiner

Do you use Twitter to stay connected with your customers?  Have you integrated Twitter into your customer service strategy?

Why Twitter Customer Service?  Gone are the days when people would call up a company and complain. Now, people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is.  That’s why customer service is becoming increasingly important on social media platforms like Twitter.  READ ARTICLE

7 Things Persuasive People Do by Inc. 

Sometimes you absolutely have to make your point. Here are 7 tips on how to do it effectively with style and grace.

While many people don’t like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their prospects. You may try to persuade an employee to perform better, or perhaps you want to persuade your boss to take on your brilliant idea. Often the most effective persuaders are your kids. Somehow they come by it naturally while you, the adult, has to work hard to find the persuasive path to success. READ TIPS

 

Monday Marketing Tips

As you start your week, it is important to remember that marketing yourself should be a key aspect in your business that often gets overlooked while owners are busy running the business. Here is a round up of articles to help you get back on track.

 

9 Creative Ways to Use Social Media to Launch a Product – from Social Media Examiner

Are you looking for creative ideas to help launch your next product (or company)?

Want some actionable tips to employ social media in your next launch?

If so, keep reading as I explore nine ways we used social media to help launch a new project.

You’re sure to find unusual tactics that will help you with your next launch.

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Importance of Social Media Influencers – from Marketing Query

Social media influencers are fundamental to drive awareness and popularity for brands. After the Google updates social rank has become vital for search engine rankings, and therefore brands are on the lookout for social media influencers in their industry. It’s important not to confuse influencers with the audience you can have in a particular network. Having a sizeable number of followers in Facebook or Twitter will raise awareness of your brand, yet in order to have proper actions taken by the followers there is a need for the influencers to promote your likes and Twits.

 

Marketing Myths You Should Ignore – from Business 2 Community

Marketing myths are just excuses to not market your business.

As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality. 
Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business. 
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