Monday Marketing Tips

With the holidays quickly approaching, here are some good reads to help get the most out of your marketing….

Holiday Shoppers Are Going Mobile: Is Your Small Business Prepared? by Constant Contact

The only smartphone or tablet application you may not encounter this holiday season is the one that is capable of carrying your packages. The marketplace has gone mobile, with everything from price-checking apps to map apps that show you where to find that sought-after item inside a particular store. In fact, the amount of mobile shopping this holiday season is expected to increase by about 40 percent. READ MORE

emailmarketnig12 Email Marketing Mistakes to Avoid Over the Holidays by Business News Daily 

Businesses looking to make the most of the busy holiday season better be sure to not turn consumers off with their email marketing campaigns. While tools such as email, mobile and social media marketing can significantly help in communicating the right message, to the right person, at the right time, Robert Burko, president of Elite Email, said without a proper strategy in place, businesses can easily lose customers. READ MORE

It’s not too early to start thinking about next year…

Drive 2014 Revenue with these Three Content Tips by PR Web

In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content than in 2013. With so much more content flooding the Internet and your mail box, marketers need to cut through the noise to generate revenue. Follow these three practices to stay on the path to success next year. READ MORE

Monday Marketing Tips

7 tips for making your content mobile by PR Daily

Mobile news consumption is on the rise.

Raj Aggarwal, CEO of InkHouse client Localytics, a mobile app analytics and marketing company, found that “people spend more time in news apps over the course of a day than most other apps.” In fact, time spent on news apps is up 5 percent for 2013:

Almost half of Americans own smartphones. News apps such as Circa are taking on mobile news in compelling ways. Just last month, Seeking Alpha launched a new app called Tech Investor, whichaccording to PandoDaily had 70,000 daily users just after its debut. PandoDaily also reported that overall, Seeking Alpha’s apps have 600,000 to 800,000 daily users.  READ MORE

Ten Myths About Social Networking For Business by Forbes

There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike. What none of us can afford is to stand by and watch it all unfold, for there is money to be made. Here, then, is a comprehensive guide to networking misconceptions, each accompanied by a tangible action plan that you can take right now. READ MORE

5 Ways to Get Customers Hooked and Raving About Your Brand by Entrepreneur

What’s better than happy customers? Happy customers who tell all their friends about your brand. If your end goal was customer satisfaction, take a step back and try to imagine the next level: activating those customers to spread the word about your products and services.

It’s important to remember that most people will only go so far to promote your company, so you’ve got to make it easy for them to go that extra mile for you.

READ MORE

 

Monday Marketing Tips

As it is Monday again, here is a round up of great articles to help you market your business with better success.

5 reasons that reporter isn’t calling you back by PR Daily

Having been in a newsroom for two decades, I can attest to how inundated reporters are with email and phone pitches from PR pros. And with shrinking newsrooms, I can only image it has gotten much worse.

To help PR pros tasked with cold-calling reporters and editors with pitches, here’s a basic list to help understand why journalists are not calling you back.

First, let’s just assume that reporters do not actually pick up the phone when you call, because they rarely do. Blame it on not enough time, deadline, or that they are out in the field getting stories.  READ MORE

4 Examples of Excellent Twitter Customer Service by Social Media Examiner

Do you use Twitter to stay connected with your customers?  Have you integrated Twitter into your customer service strategy?

Why Twitter Customer Service?  Gone are the days when people would call up a company and complain. Now, people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is.  That’s why customer service is becoming increasingly important on social media platforms like Twitter.  READ ARTICLE

7 Things Persuasive People Do by Inc. 

Sometimes you absolutely have to make your point. Here are 7 tips on how to do it effectively with style and grace.

While many people don’t like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their prospects. You may try to persuade an employee to perform better, or perhaps you want to persuade your boss to take on your brilliant idea. Often the most effective persuaders are your kids. Somehow they come by it naturally while you, the adult, has to work hard to find the persuasive path to success. READ TIPS

 

Vote for Lorrie Dixson in Yahoo’s Women Who Shine Entrepreneur Contest

Our owner, Lorrie Dixson, has the pleasure of being nominated for Yahoo’s Women Who Shine: Entrepreneurs. She needs the most votes and could win $10K! Please vote as it takes one click!

VOTE HERE!

About Lorrie:

After graduating from the University of Alabama with a B.A. in Communications, Lorrie moved to Atlanta and worked for CNN for 15 years where she won many awards including Emmy Awards for coverage of 9/11, Oklahoma City and Olympic Park Bombings, Headliner Award for Capture of Saddam coverage, Peabody Award for Hurricane Katrina coverage and DuPont Award for Tsunami coverage.

With an entrepreneurial spirit in 2002, she started Eskimo Advertising, a full service boutique advertising and public relations agency. As she was already handling clients in Charleston, she opened another office here in 2008 and the following year, moved her entire company to Charleston while still handling clients in Atlanta as well as in Alabama and Colorado.

Today, she is a woman about town as the Atlanta, Charleston and Charlotte City Editor for lifestyle e-magazine, Ask Miss A, and also writes for Carolina Nightlife, Bold Spicy News, Patch and Charleston Lowcountry Boil.

Her tenacity for work is equally as strong for giving back to the community. Lorrie shows her support of the community by lending her event, marketing and public relations skills to various organizations’ fundraisers several times a year. She not only gains exposure for each cause with media coverage but uses her resources to help attain sponsors, silent auction items, and increase attendance as well as serve on the planning and/or host committees for each event.