To create Facebook ads, follow these steps:
1. Set Up a Facebook Business Manager Account: If you don’t already have one, sign up for a Facebook Business Manager account at business.facebook.com. This will serve as the central hub for managing your Facebook assets and advertising campaigns.
2. Create a Facebook Page: If you don’t have a Facebook Page for your business, create one. The Page will be associated with your ads and serve as a destination for users who engage with your ads.
3. Define Your Advertising Objective: Determine the goal of your advertising campaign. Facebook offers various objectives, such as brand awareness, reach, engagement, traffic, conversions, and more. Choose the objective that aligns with your marketing goals.
4. Access Ads Manager: Go to business.facebook.com and navigate to Ads Manager. This is where you’ll create and manage your ad campaigns.
5. Create a Campaign: In Ads Manager, click on the “+ Create” button to start a new campaign. Select the objective that you defined in step 3.
6. Set Up Ad Set: Within your campaign, create an ad set. An ad set allows you to define your target audience, budget, placement, and scheduling. Specify who you want your ads to reach based on demographics, interests, behaviors, and location. Set a budget for your ad set and select where you want your ads to appear, such as on Facebook, Instagram, Audience Network, or Messenger.
7. Create Your Ad: Once you’ve set up your ad set, you can create the actual ad content. Choose the ad format that suits your campaign goals, such as image ads, video ads, carousel ads, or collection ads. Provide compelling ad copy, images, videos, or other creative elements. Make sure your ad content aligns with your objective and grabs the attention of your target audience.
8. Customize Ad Placement: Adjust your ad placement based on where you want your ads to appear. You can choose automatic placements, which allow Facebook to optimize ad delivery across different platforms, or manually select specific placements.
9. Set Ad Budget and Schedule: Allocate a budget for your ad set and define the duration of your campaign. You can set a daily budget or a lifetime budget. Facebook will optimize your ad delivery based on the budget and schedule you set.
10. Review and Launch: Before launching your ad campaign, review all the settings, targeting options, creative elements, and budget. Ensure everything is accurate and meets your campaign objectives. Once you’re satisfied, click the “Publish” or “Launch” button to start running your ads.
11. Monitor and Optimize: Once your ads are live, monitor their performance in Ads Manager. Track key metrics such as impressions, clicks, conversions, and engagement. Analyze the data to understand what’s working and what needs improvement. Optimize your ads by making adjustments to targeting, creative elements, budget, or scheduling to maximize their effectiveness.
Remember to comply with Facebook’s advertising policies and guidelines to ensure your ads are approved and reach your intended audience.
Moe’s Original BBQ is getting fired up for the huge crowds headed to the Colorado vs. CSU rivalry game this weekend! The rib joint is treating the ESPN Gameday team to their award-winning BBQ after the acclaimed broadcast. Later, after catering a tailgate for 350 students, Moe’s Original BBQ will host its own legendary party at the Sigma Nu fraternity house from 5-7pm offering complimentary BBQ Sundaes. Then after the game, Moe’s Original BBQ will be feeding the entire Colorado football team. For those without a ticket or who just want some gridiron excitement can head to the Moe’s Original BBQ in Boulder on 30th Street to make your taste buds do a touchdown dance. Gameday specials include redneck nachos for $13 and smoked wings at $8 for a half dozen or $16 for a full dozen, not to mention $5 peach moe daily, $5 margaritas and $8 bloody mary cocktails. 
“Moe’s has been fueling fans since 1988,” said founding partner Jeff Kennedy. “This game being in our home state makes it even more special. We are pumped to include this rivalry game in our tailgate road trip across the country where we plan to make a scene.”
Creating a viral video is not an exact science, as much of it depends on timing, luck, and the unpredictable nature of internet trends. However, there are strategies and best practices you can follow to increase your chances:
Frenchie’s, a new French-inspired cocktail bar and bistro, opened on June 13th at 514 B2 Cloverdale Road. Restaurateur Jud Blount and Chef Eric Rivera of Vintage Hospitality Group (Vintage Year, Vintage Cafe, Ravello & Red Bluff Bar) have partnered with Restaurateur Tyler Bell of Il Panificio (Dino’s, El Rey Burrito Lounge & Leroy) to offer a new spot to complement the existing restaurants and bars in the Cloverdale neighborhood. With limited seating, reservations are highly recommended while walk-ins can be accommodated at the bar on a first come, first served basis, and on the patio as weather permits. Currently, the hours are 4:30pm-10pm Monday through Thursday, and 4:30-11 pm on Friday and Saturday, Frenchie’s plans on opening on Sunday later this Summer or in the Fall.
Snacks such as smoked trout dip, calamari, a cheese plate and French onion dip are featured. Chef Rivera’s versions of classic bistro fare like croque monsieur, moules and steak frites rounds out the larger options. An ode to Birmingham’s Chez Fon Fon’s shrimp remoulade salad is offered and a crème brûlée can be found alongside a puff pastry. The drink menu focuses on classic cocktails and wines from small producers, primarily from France. By the glass options will remain relatively small, with a dozen or so wines available to drink at a time. Both restaurant groups are both well known for their wine collections, so guests can expect a well rounded cellar menu to be offered as the business matures.
Moe’s Original BBQ is now selling its bottled red sauce across the country. Each bottle is filled with a bold, yet tangy sauce offering just the right amount of spice. Customers can now purchase the popular sauce for $8 in a 12 oz. glass bottle in any of the 52 fast casual restaurants and on the company’s website. It is also currently available in select retail locations in Alabama with a nationwide rollout throughout the year. 
