Telluride Brewing Co. & Good People Brewing Team Up with Moe’s Original BBQ for Good Ride Lager

Telluride Brewing Company, Good People Brewing, and Moe’s Original BBQ are proud to present Moe’s Original Good Ride Lager, a hop-forward West Coast Pilsner crafted for this year’s Collaboration Fest on April 19 in Denver. Crafted for good times and great BBQ, Good Ride Lager (5.4% ABV) delivers a clean, citrusy bite that cuts through smoky meats and rich Southern sides like it was made for Moe’s menu—because it was. Featuring Cryo-Columbus, Krush, and Nectaron hops, it’s bold enough to stand up to ribs and smooth enough to sip all day at a crawfish boil. Brewers from across the country team up at Collaboration Fest to create one-time-only beers in support of the Colorado Brewers Guild. 

“Collaboration Fest is about working together, pushing boundaries, and having fun—and that’s exactly what this beer celebrates,” said Tommy Thacher, President and Co-Founder of Telluride Brewing Company. “We couldn’t have picked better partners than Good People Brewing to make it happen. And since we’re launching distribution in their backyard, we figured we’d bring Moe’s Original BBQ along for the ride to keep the party rolling in the South and in Colorado.”

After the festival, Moe’s is keeping the party rolling with a statewide series of launch parties at locations across Colorado:

Good Ride Lager Launch Parties at Moe’s Original BBQ:

  • Englewood – Thursday, April 24 | 6 PM
  • Eagle – Thursday, May 1 | 5 PM
  • Lakewood – Thursday, May 1 | 4 PM
  • Steamboat Springs – Friday, May 2 | 5 PM
  • Boulder – Sunday, May 4 | Crawfish Boil | 2 PM

These celebrations follow Moe’s involvement in the Southern rollout of Telluride Brewing’s expansion into Alabama, Western Georgia, and the Florida Panhandle—bringing mountain-born beer to new territory, with Good People Brewing handling the Southern brews and Moe’s Original BBQ making sure the eats are on point.

“Whether it’s tailgating, live music, or just kicking back with friends, Moe’s has always been about more than just food—it’s about the moment,” said Moe’s Original BBQ Founding Partner Jeff Kennedy. “Good Ride Lager fits that vibe perfectly.”

ABOUT MOE’S ORIGINAL BBQ
Moe’s Original BBQ has been recognized as one of America’s Top 10 BBQ Chains by USA Today and The Daily Meal. The brand continues to grow rapidly, also earning praise from Restaurant Business Magazine and Relish for its ribs and rising-star status. Whether it’s a laid-back tailgate or a big family gathering, Moe’s delivers legendary BBQ experiences with every plate. 

ABOUT TELLURIDE BREWING COMPANY
Founded in 2011, Telluride Brewing crafts award-winning beer with Rocky Mountain snowmelt and top-tier ingredients. Their Face Down Brown and Whacked Out Wheat have earned multiple medals at GABF and the World Beer Cup. Now expanding beyond Colorado, their beers are available in Alabama, West Georgia, and the Florida Panhandle.

To learn more about Good Ride Lager, Moe’s launch events, or the full festival schedule, visit moesoriginalbbq.com or telluridebrewingco.com. For Moe’s Original BBQ interviews, photos, a press kit, menus or complimentary media tasting, contact Lorrie Dixson Griggs at lorrie@eskimoadvertising.com.