Monday Marketing Tips

October 28, 2013 | Leave a Comment

3 questions to ask in every crisis by PR Daily

When a crisis strikes, many attorneys have the same instinct: to clamp down on corporate communications and make as few public statements as possible (if any at all).  That’s because an attorney’s primary job is to minimize future financial payouts and, in cases of criminal wrongdoing, to reduce your culpability. That’s a narrow prism through which to view a crisis, and it might not be sufficient to keep your business afloat. Too often, attorneys fail to take your long-term reputation into account. They also don’t consider the impact of a crisis on employee recruitment, retention, productivity, and morale, as well as customer, shareholder, and donor loyalty.

In some crises, the amount of damage to your reputation can exceed the legal payout. Sure, your lawyer’s legal strategy might result in a courthouse victory three years from now, but it may come at the steep cost of years of unflattering headlines. Crises require you to make tough choices, occasionally ones that pit sound legal advice against sound communications advice.   READ MORE

20 Funny Tweets Your Brand Should Take Seriously by Mashable

It’s hard out there for a brand. On Twitter, that is. The 230 million-strong Twitter community isn’t exactly known for being exceptionally welcoming to brand accounts, often ridiculing attempts at advertising and “hijacking” branded hashtags. But some brands have found a way to navigate the mine field of social media promotion: humor.  READ MORE

how-to-pose5 LinkedIn Company Page Tips to Enhance Your Marketing by Social Media Examiner

Do you use LinkedIn for business? Do you have a LinkedIn company page? In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps.

Why a LinkedIn Company Page? The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches.  And let’s not forget lead generation opportunities from your content marketing.  READ MORE

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Monday Marketing Tips

August 26, 2013 | Leave a Comment

7 tips for making your content mobile by PR Daily

Mobile news consumption is on the rise.

Raj Aggarwal, CEO of InkHouse client Localytics, a mobile app analytics and marketing company, found that “people spend more time in news apps over the course of a day than most other apps.” In fact, time spent on news apps is up 5 percent for 2013:

Almost half of Americans own smartphones. News apps such as Circa are taking on mobile news in compelling ways. Just last month, Seeking Alpha launched a new app called Tech Investor, whichaccording to PandoDaily had 70,000 daily users just after its debut. PandoDaily also reported that overall, Seeking Alpha’s apps have 600,000 to 800,000 daily users.  READ MORE

Ten Myths About Social Networking For Business by Forbes

There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike. What none of us can afford is to stand by and watch it all unfold, for there is money to be made. Here, then, is a comprehensive guide to networking misconceptions, each accompanied by a tangible action plan that you can take right now. READ MORE

5 Ways to Get Customers Hooked and Raving About Your Brand by Entrepreneur

What’s better than happy customers? Happy customers who tell all their friends about your brand. If your end goal was customer satisfaction, take a step back and try to imagine the next level: activating those customers to spread the word about your products and services.

It’s important to remember that most people will only go so far to promote your company, so you’ve got to make it easy for them to go that extra mile for you.

READ MORE

 

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Monday Marketing Tips

August 19, 2013 | Leave a Comment

Start your Monday off right with some new ideas for marketing your business.

3 Strategies for Finding Customers With Social Media by Social Media Examiner

Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face.

In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience. READ MORE

 

Marketing strategies street sign

Five Successful Marketing Techniques by Business Know How

Marketing your business doesn’t have to be complicated. Use these five simple marketing techniques to build your business.

Here are 5 successful marketing techniques you can use to increase your sales. All of them are simple to use. And they’re effective for building any businesses.  READ MORE

 

How to Leave a Trail of Content Breadcrumbs Back to Your Website by SearchDog Marketing

The whole point of having a website is for people to visit it and buy your products, goods, or services. Then why is it that after spending hundreds, if not thousands, of dollars on a beautifully designed website, your web visits and lead conversions are so low? There are many factors, in fact, more than we have time to cover in this particular blog. READ MORE

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Monday Marketing Tips

August 5, 2013 | 9 Comments

As it is Monday again, here is a round up of great articles to help you market your business with better success.

5 reasons that reporter isn’t calling you back by PR Daily

Having been in a newsroom for two decades, I can attest to how inundated reporters are with email and phone pitches from PR pros. And with shrinking newsrooms, I can only image it has gotten much worse.

To help PR pros tasked with cold-calling reporters and editors with pitches, here’s a basic list to help understand why journalists are not calling you back.

First, let’s just assume that reporters do not actually pick up the phone when you call, because they rarely do. Blame it on not enough time, deadline, or that they are out in the field getting stories.  READ MORE

4 Examples of Excellent Twitter Customer Service by Social Media Examiner

Do you use Twitter to stay connected with your customers?  Have you integrated Twitter into your customer service strategy?

Why Twitter Customer Service?  Gone are the days when people would call up a company and complain. Now, people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is.  That’s why customer service is becoming increasingly important on social media platforms like Twitter.  READ ARTICLE

7 Things Persuasive People Do by Inc. 

Sometimes you absolutely have to make your point. Here are 7 tips on how to do it effectively with style and grace.

While many people don’t like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their prospects. You may try to persuade an employee to perform better, or perhaps you want to persuade your boss to take on your brilliant idea. Often the most effective persuaders are your kids. Somehow they come by it naturally while you, the adult, has to work hard to find the persuasive path to success. READ TIPS

 

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Monday Marketing Tips

July 29, 2013 | Leave a Comment

 

4 Ways Marketers Can Use Facebook Hashtags by Social Media Examiner

Have you started using Facebook hashtags for your business?  Are you wondering how to best use a Facebook hashtag?  In this article, I’ll reveal four important benefits of using hashtags on Facebook. I’ll also explore important considerations when putting together your hashtag strategy.   READ ARTICLE
 

15 Marketing Softwares That Can Boost Your Business by Forbes

In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall behind. Below are 15 great marketing softwares that can help companies remain relevant and master marketing in the digital age: READ MORE
 

19 Reasons Your Social Media Might Not Work Out the Way You Planned by Hub Spot

Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It’s also one of the most powerful tools marketers can have in their arsenal — if you know how to use it right.

The best and brightest minds in social media perfected and refined their skills by getting their hands dirty in social media. Whether they failed hard or succeeded beyond their wildest dreams, their first-hand experiences taught them invaluable lessons. Having been on the front lines of social media marketing for the better part of a decade myself, I’ve had plenty of failures and successes that completely blind-sided me.  READ ARTICLE

 

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Monday Marketing Tips

July 15, 2013 | Leave a Comment


Each Monday, we will compile articles found online to help with the marketing process that includes SEO, PR, social networking and much more.

Are You Ready to Hire a PR Firm? by Social Media Today

I was in a meeting the other day with the chief executive officer and the chief marketing officer of an organization that is right on the tipping point of success.

They’ve done a lot of the right things: Their sales team has the right connections, they’re gaining industry recognition, and they have the right people both setting the strategy and executing on it.

But when we asked what they do differently than their competitors, the silence was deafening.

So we tried the question another way, “What makes you excellent?”

Again, no answer.

That’s not entirely true. They did try to answer it, but they couldn’t come to a consensus.

Much to the surprise of my team, I cut the meeting short. I closed my notebook (yes, I still carry a notebook), pushed back my chair, and said, “Gentlemen, you’re not ready for us yet.”

Sure, a communications firm can help an organization figure out their messaging and positioning, but if they don’t have the slightest inkling of what it is before they spend money on PR, it’s pretty likely the firm isn’t going to succeed.

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5 Tips to Bring New Life to Your Social Profiles by Social Media Examiner

When was the last time you updated your social media profiles?

Are they starting to feel drab or dated?

Your social profiles may be in dire need of a refresh!

And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?

With recent changes to major platforms, you may be missing out on using some of the cool new options.

To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.

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S%*t PR People Do That Journalists Hate by Hubspot

I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?”

It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists. Ronn Torossian, a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering — it’s an ever-changing and always interesting landscape.”

Given the confluence of factors that go into PR on any given day, along with the fact that 99% of businesses I know wish they got more press, better press, or different press on a daily basis, we decided to go to the experts on this issue. We asked a slew of journalists, producers, editors, and bloggers for their ultimate pet peeves: the things we as marketers do on a daily or weekly basis that make them want to scream, cry, block our emails, or ignore PR pitches altogether. Here’s what they had to say.

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