MEDIA BUYING
Maintaining a marketing budget signifies an investment in your business now and in the future. Even the best plan will never be executed properly if there isn’t a sufficient budget to do the job. Eskimo Advertising will concept about the marketing message, research markets to determine a plan to target proper demographic, negotiate the best rates, placement and any added value as well as execute campaign elements.
TELEVISION:
Television is a successful means for reaching customers by providing exposure and visibility. While broadcast is always available, cable is reasonably priced and allows targeting of specific zones in a community. Rates are as low as $10 per 30-second spot during daytime and prime time hours on popular cable networks. Networks chosen are based on comprehensive research according to customer’s demographics.
RADIO:
Radio is sold locally, regionally or nationally, depending on the audience the customer wants to reach. Rates vary by station and time, but the most important aspect of radio is frequency. We’ll place your advertising in time periods where you can get a lot of frequency at a lower cost and reach a large audience.
PRINT:
Print advertising includes magazines, newspapers, newsletters and other publications. We help you choose the right publication, negotiate competitive rates and positioning to effectively target the right audience. We work with artists who design innovative solutions that create a lasting impression.
OUTDOOR:
Outdoor allows you to target large mass audiences. Billboards, bus shelters and bench advertising allow for high exposure along busy routes throughout the market to reach potential mobile customers with impact and visibility.
DIRECT MAIL:
Direct mail allows you to target specific audiences and measure the results. It is a way to generate new business and referrals as well as keeping in touch with current and past customers.
Once ads are placed, Eskimo Advertising will ensure all advertising ran as contracted, fix any errors and schedule any make goods. Additionally, we handle all incoming advertising sales calls, meet account reps, review information and only present worthwhile advertising opportunities.
PUBLIC RELATIONS
MEDIA RELATIONS:
Our goal is to create free publicity for our clients. We achieve this by identifying appropriate media outlets to have your message resonate with your target market by pitching events and story ideas to reporters and editors. By cultivating and maintaining targeted media lists, we can generate buzz about your company to the proper media, wire services & blogs. Additionally, we follow up, stay in touch and serve as your liaison to existing local, regional and National media relationships
PRESS RELEASES AND PRESS KITS:
Press releases and press kits are a vital part of building the credibility and identity of your company. Both can help to get a free mention in a publication, possible appearance on TV or radio or your information may be held for a later date as a reference in a story.
SOCIAL NETWORKING:
We will leverage your company amongst the fastest growing platform that includes Facebook, Twitter, LinkedIn, Pinterest and more. We’ll set up your accounts and help grow your network quickly. Once established, we can help you to define fans and show you how/when to engage them as well as offer value and drive immediate consumer action with specific weekly offers. Eskimo Advertising will track and monitor the conversations and provide sounding board for customers by asking opinions, listening & offering solutions.
PROMOTIONAL:
We will assist with the development of promotions, partnerships and cross promotions to receive maximum exposure for minimal purchase as well as utilize our contacts and lists to cross promote with our PR & marketing partners, social, business, networking, alumni and fundraising groups. We can get your promotional items in gift bags for various events and ensure promotional materials are on display throughout your target market. Additionally, we will make clients aware of other promotional opportunities including radio station giveaways, silent auctions and best of contests.
ONLINE:
Eskimo Advertising works with innovative web designers to create the hub of your business. We write copy, lay out content and work with designers to expand website with more searchable content including blogs, press clippings, profiles, social networking links, email sign up buttons, events, specials and more. We perform search engine optimization with keywords monthly, write articles on partner sites and post events on free entertainment websites. All of these assist in ranking your business website higher in the search engines.
EVENTS:
Hosting monthly or quarterly events allow added exposure for your business and keep you visible to the customer. We offer event promotion and coordination services.
EXTRAS:
For no additional charge, Eskimo Advertising negotiates extras into your advertising package for added promotional value.
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