With the holidays quickly approaching, here are some good reads to help get the most out of your marketing….
Holiday Shoppers Are Going Mobile: Is Your Small Business Prepared? by Constant Contact
The only smartphone or tablet application you may not encounter this holiday season is the one that is capable of carrying your packages. The marketplace has gone mobile, with everything from price-checking apps to map apps that show you where to find that sought-after item inside a particular store. In fact, the amount of mobile shopping this holiday season is expected to increase by about 40 percent. READ MORE
12 Email Marketing Mistakes to Avoid Over the Holidays by Business News Daily
Businesses looking to make the most of the busy holiday season better be sure to not turn consumers off with their email marketing campaigns. While tools such as email, mobile and social media marketing can significantly help in communicating the right message, to the right person, at the right time, Robert Burko, president of Elite Email, said without a proper strategy in place, businesses can easily lose customers. READ MORE
It’s not too early to start thinking about next year…
Drive 2014 Revenue with these Three Content Tips by PR Web
In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content than in 2013. With so much more content flooding the Internet and your mail box, marketers need to cut through the noise to generate revenue. Follow these three practices to stay on the path to success next year. READ MORE