3 questions to ask in every crisis by PR Daily
When a crisis strikes, many attorneys have the same instinct: to clamp down on corporate communications and make as few public statements as possible (if any at all). That’s because an attorney’s primary job is to minimize future financial payouts and, in cases of criminal wrongdoing, to reduce your culpability. That’s a narrow prism through which to view a crisis, and it might not be sufficient to keep your business afloat. Too often, attorneys fail to take your long-term reputation into account. They also don’t consider the impact of a crisis on employee recruitment, retention, productivity, and morale, as well as customer, shareholder, and donor loyalty.
In some crises, the amount of damage to your reputation can exceed the legal payout. Sure, your lawyer’s legal strategy might result in a courthouse victory three years from now, but it may come at the steep cost of years of unflattering headlines. Crises require you to make tough choices, occasionally ones that pit sound legal advice against sound communications advice. READ MORE
20 Funny Tweets Your Brand Should Take Seriously by Mashable
It’s hard out there for a brand. On Twitter, that is. The 230 million-strong Twitter community isn’t exactly known for being exceptionally welcoming to brand accounts, often ridiculing attempts at advertising and “hijacking” branded hashtags. But some brands have found a way to navigate the mine field of social media promotion: humor. READ MORE
5 LinkedIn Company Page Tips to Enhance Your Marketing by Social Media Examiner
Do you use LinkedIn for business? Do you have a LinkedIn company page? In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps.
Why a LinkedIn Company Page? The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches. And let’s not forget lead generation opportunities from your content marketing. READ MORE
