Eskimo Advertising

My Sister’s House announces 2nd Annual Bubbly & Brew Event in Charleston, SC

My Sister’s House presents the 2nd Annual Bubbly and Brew on Thursday, October 7th from 6-10:30pm at Omar Shrine Temple in Mount Pleasant, SC. Guests will dine on tasty food selections from High Thyme, Home Team BBQ, Gullah Cuisine, and Glass Onion as well as sip on champagne, cocktails from Firefly Distillery and beers from Stone Brewery, Pearlstine Distributors and Sweetwater Brewing Company. Additionally, there will be a silent auction and live music from party band Permanent Vacation. Tickets are $50 in advance at www.bubblyandbrew2.bbnow.org or $60 at the door.

“This event is a cornerstone of our fund raising efforts,” said Executive Director Elmire Raven. “The money raised will be used in a variety of ways to continue to help women and children live violence-free by providing a 24-hour crisis line and shelter, deposits on new safe apartments, childrens’ clothing for school, legal help, counseling and much more.”

My Sister’s House is a nonprofit, 501(c)(3) organization that offers free and confidential services, programs and resources to empower victims of domestic violence and their children to live free from abuse. Serving victims in Berkeley, Charleston and Dorchester Counties in South Carolina, My Sister’s House has been successful in providing for the basic physical needs of food, shelter, and clothing for abused women and their children, while also addressing psychological needs of self-esteem, autonomy, self-respect, self-worth and ultimately, self-actualization since 1980.

Bubbly and Brew Sponsors include Carolina One, Parker SCITech Group, Eclectic Interior Design Group, Eskimo Advertising and Stitch Design Co.

For more information about My Sister’s House, please contact Elmire Raven at 843-747-4069 or visit www.mysistershouse.org. For media inquiries, interviews and sponsorship opportunities, contact Lorrie Dixson of Eskimo Advertising at lorrie@eskimoadvertising.com.

Advertising in a recession

According to research, businesses that advertise in a recession usually come out of it ahead of their competitors who cut advertising. It is important to stay visible and not rely solely on your current customer base to make it through the slow times. If there is no money available for advertising, there are many resources to keep your business visible but you must be creative.

-Create a blog and tag stories with key search words
-Social networks such as LinkedIn, Facebook, Twitter, MySpace, etc. are free and being used by many businesses, small and large
-Do you have a current commercial already filmed? If so, get it on You Tube, your website and post on your social network profiles
-Add a sign up button on your website and send specials, events or news to your customers via email
-Design a postcard or brochure with an offer for your business. Distribute at trade shows, networking events, to local convention centers, visitor bureaus, concierges, area businesses, event gift bags, etc.
-Get involved with a non-profit. You will get great press while giving back to the community
-Read the fine print at the end of newspaper and magazine articles. Writers are always looking for ideas and suggestions for stories. Pitch an idea and you may get free press.

These are just a few ideas of keeping your business in the eye of the consumer in a cost effective manner. Whether you have the funds to advertise in traditional media or not, the key to being successful in marketing your business is to make the time, put a plan in place and execute it effectively.

My Sister’s House announces 2nd Annual Bubbly & Brew Event in Charleston, SC

Advertising in a recession

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