Monday Marketing Tips

Start your Monday off right with some new ideas for marketing your business.

3 Strategies for Finding Customers With Social Media by Social Media Examiner

Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face.

In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience. READ MORE

 

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Five Successful Marketing Techniques by Business Know How

Marketing your business doesn’t have to be complicated. Use these five simple marketing techniques to build your business.

Here are 5 successful marketing techniques you can use to increase your sales. All of them are simple to use. And they’re effective for building any businesses.  READ MORE

 

How to Leave a Trail of Content Breadcrumbs Back to Your Website by SearchDog Marketing

The whole point of having a website is for people to visit it and buy your products, goods, or services. Then why is it that after spending hundreds, if not thousands, of dollars on a beautifully designed website, your web visits and lead conversions are so low? There are many factors, in fact, more than we have time to cover in this particular blog. READ MORE

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4 Ways Marketers Can Use Facebook Hashtags by Social Media Examiner

Have you started using Facebook hashtags for your business?  Are you wondering how to best use a Facebook hashtag?  In this article, I’ll reveal four important benefits of using hashtags on Facebook. I’ll also explore important considerations when putting together your hashtag strategy.   READ ARTICLE
 

15 Marketing Softwares That Can Boost Your Business by Forbes

In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall behind. Below are 15 great marketing softwares that can help companies remain relevant and master marketing in the digital age: READ MORE
 

19 Reasons Your Social Media Might Not Work Out the Way You Planned by Hub Spot

Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It’s also one of the most powerful tools marketers can have in their arsenal — if you know how to use it right.

The best and brightest minds in social media perfected and refined their skills by getting their hands dirty in social media. Whether they failed hard or succeeded beyond their wildest dreams, their first-hand experiences taught them invaluable lessons. Having been on the front lines of social media marketing for the better part of a decade myself, I’ve had plenty of failures and successes that completely blind-sided me.  READ ARTICLE

 

Operation Home Presents 3rd Annual Gimme Shelter

Charleston, SC, March 11, 2013 – Operation Home announces the 3rd Annual Gimme Shelter presented by Home Team BBQ on Thursday, April 18th at 7pm at The Alley downtown. This retro party will feature a DJ, live and silent auction, raffle for a 177 Sport Scout boat, bowling, arcade games, Skee-Ball, pinball machines and feel good food. Prepared by Home Team BBQ Executive Chef Aaron Siegel, the menu is complete with comfort foods and American classics. Creative retro attire is optional.

“We are so grateful for all of the support of this event showing commitment to the community,” said Operation Home Executive Director Sandy Milliken. “Proceeds raised from this party will go toward building wheelchair ramps, repairing roofs, windows and floors for at least 60 homes this year.”

This event is made possible by the gracious sponsors that include Home Team BBQ, Southern Lumber, Scout Boats, SCB&T, Elliott Davis, Tiller Construction, Eskimo Advertising, The Noisette Company, 105.5 The Bridge, Charleston City Paper, Vapor Apparel, Marsh Contracting, Elan Midtown, West of and James Island Messenger newspapers, Computer Genie, Maga Design, Kirkman Broadcasting, OrderonSite.com, Graham Construction, Mary and David Siegel, Filigree, Corte Charitable Foundation, Vapor Apparel and Shuttle Hogs.

Operation Home’s mission is to help low-income residents of Berkeley, Charleston , and Dorchester Counties remain in their homes by increasing safety and accessibility through the coordination of critical home repairs. Their work focuses on the people most in need including households with children, people with disabilities and older adults. Since its inception, hundreds of homes have been repaired by Operation Home, totaling in excess of $1 million. Operation Home is committed to ensuring that no person has to live in a home that is inaccessible or dangerous.

Tickets are $15 in advance and $20 at the door. VIP passes are $100 and include open bar and extended menu in the VIP lounge. Tickets for the Scout boat raffle are $500. All tickets can be purchased online at www.operationhome.org. For more information about the event, sponsorship, auction donations, interviews or press passes, please contact Lorrie Dixson of Eskimo Advertising at lorrie@eskimoadvertising.com.

Vote for Lorrie Dixson in Yahoo’s Women Who Shine Entrepreneur Contest

Our owner, Lorrie Dixson, has the pleasure of being nominated for Yahoo’s Women Who Shine: Entrepreneurs. She needs the most votes and could win $10K! Please vote as it takes one click!

VOTE HERE!

About Lorrie:

After graduating from the University of Alabama with a B.A. in Communications, Lorrie moved to Atlanta and worked for CNN for 15 years where she won many awards including Emmy Awards for coverage of 9/11, Oklahoma City and Olympic Park Bombings, Headliner Award for Capture of Saddam coverage, Peabody Award for Hurricane Katrina coverage and DuPont Award for Tsunami coverage.

With an entrepreneurial spirit in 2002, she started Eskimo Advertising, a full service boutique advertising and public relations agency. As she was already handling clients in Charleston, she opened another office here in 2008 and the following year, moved her entire company to Charleston while still handling clients in Atlanta as well as in Alabama and Colorado.

Today, she is a woman about town as the Atlanta, Charleston and Charlotte City Editor for lifestyle e-magazine, Ask Miss A, and also writes for Carolina Nightlife, Bold Spicy News, Patch and Charleston Lowcountry Boil.

Her tenacity for work is equally as strong for giving back to the community. Lorrie shows her support of the community by lending her event, marketing and public relations skills to various organizations’ fundraisers several times a year. She not only gains exposure for each cause with media coverage but uses her resources to help attain sponsors, silent auction items, and increase attendance as well as serve on the planning and/or host committees for each event.

4th Annual Bubbly and Brew Benefiting My Sister’s House

My Sister’s House Announces 4th Annual Bubbly and Brew in Charleston

My Sister’s House presents the 4th Annual Bubbly and Brew sponsored by Lucey Mortgage Corporation on Friday, September 28th from 7-11pm at Harborside East in Mount Pleasant. Guests will dine on tasty food selections from Home Team BBQ, High Thyme Cuisine, Rue de Jean, Long Island Cafe, The Glass Onion, Kudzu Bakery and more as well as sip on champagne, wine, and beers from local brewers. Additionally, there will be a live and silent auction plus live music from party band Love Butter. Tickets are $60 in advance or $75 at the door.

“We are fortunate to have additional sponsorship from Carolina One, Eskimo Advertising, State Farm, Lowcountry Women’s Specialists, Glaser Duncan, Rhino Shield, The Raven Family and Waterstone Financial Services,” said My Sister’s House Executive Director Elmire Raven. “It is these and all donations that will provide services, programs and resources to empower victims of domestic violence and their children to live free from abuse.”

Founded in 1980, My Sister’s House is the only shelter-based program serving domestic violence victims in Berkeley, Charleston and Dorchester counties. The money raised will be used in a variety of ways to continue to help women and children live violence-free by providing 24-hour crisis line and shelter, deposits on new safe apartments, children’s clothing for school, legal help, counseling and much more.

For more information about the Bubbly and Brew event or to purchase tickets, visit www.bubblyandbrew.com. For interviews, media passes for coverage or photos, please contact Lorrie Dixson of Eskimo Advertising at lorrie@eskimoadvertising.com. For additional information about My Sister’s House, visit www.mysistershouse.org.

SOS: It’s Black & White in Mount Pleasant, SC

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Gimme Shelter Benefiting Operation Home in Charleston, SC

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My Sister’s House announces 2nd Annual Bubbly & Brew Event in Charleston, SC

My Sister’s House presents the 2nd Annual Bubbly and Brew on Thursday, October 7th from 6-10:30pm at Omar Shrine Temple in Mount Pleasant, SC. Guests will dine on tasty food selections from High Thyme, Home Team BBQ, Gullah Cuisine, and Glass Onion as well as sip on champagne, cocktails from Firefly Distillery and beers from Stone Brewery, Pearlstine Distributors and Sweetwater Brewing Company. Additionally, there will be a silent auction and live music from party band Permanent Vacation. Tickets are $50 in advance at www.bubblyandbrew2.bbnow.org or $60 at the door.


“This event is a cornerstone of our fund raising efforts,” said Executive Director Elmire Raven. “The money raised will be used in a variety of ways to continue to help women and children live violence-free by providing a 24-hour crisis line and shelter, deposits on new safe apartments, childrens’ clothing for school, legal help, counseling and much more.”


My Sister’s House is a nonprofit, 501(c)(3) organization that offers free and confidential services, programs and resources to empower victims of domestic violence and their children to live free from abuse. Serving victims in Berkeley, Charleston and Dorchester Counties in South Carolina, My Sister’s House has been successful in providing for the basic physical needs of food, shelter, and clothing for abused women and their children, while also addressing psychological needs of self-esteem, autonomy, self-respect, self-worth and ultimately, self-actualization since 1980.


Bubbly and Brew Sponsors include Carolina One, Parker SCITech Group, Eclectic Interior Design Group, Eskimo Advertising and Stitch Design Co.


For more information about My Sister’s House, please contact Elmire Raven at 843-747-4069 or visit www.mysistershouse.org. For media inquiries, interviews and sponsorship opportunities, contact Lorrie Dixson of Eskimo Advertising at lorrie@eskimoadvertising.com.


Advertising in a recession

According to research, businesses that advertise in a recession usually come out of it ahead of their competitors who cut advertising. It is important to stay visible and not rely solely on your current customer base to make it through the slow times. If there is no money available for advertising, there are many resources to keep your business visible but you must be creative.

-Create a blog and tag stories with key search words
-Social networks such as LinkedIn, Facebook, Twitter, MySpace, etc. are free and being used by many businesses, small and large
-Do you have a current commercial already filmed? If so, get it on You Tube, your website and post on your social network profiles
-Add a sign up button on your website and send specials, events or news to your customers via email
-Design a postcard or brochure with an offer for your business. Distribute at trade shows, networking events, to local convention centers, visitor bureaus, concierges, area businesses, event gift bags, etc.
-Get involved with a non-profit. You will get great press while giving back to the community
-Read the fine print at the end of newspaper and magazine articles. Writers are always looking for ideas and suggestions for stories. Pitch an idea and you may get free press.

These are just a few ideas of keeping your business in the eye of the consumer in a cost effective manner. Whether you have the funds to advertise in traditional media or not, the key to being successful in marketing your business is to make the time, put a plan in place and execute it effectively.