Monday Marketing Tips

 Hello Monday! Here are some good reads to get you motivated to get ahead in your marketing plans.

How to Win Loyalty From Other People by Deepak Chopra

If you aspire to be successful as an entrepreneur, manager, business owner, or any kind of leader, others must feel loyal to you. Although money is often seen as a prime motivator, ultimately the bonds that hold an enterprise together are psychological. Important data gathered by the indicate that loyalty is one of the top three things that make workers feel satisfied.  READ MORE

FAQ: What’s the Best Time to Post on Facebook? by Social Media Today

One of the most frequently asked questions about Facebook marketing is: What is the best time to post on Facebook? The quick and easy answer? The best time to post on Facebook is when your audience is online!

Until recently, there wasn’t an easy way to see when your fans were likely to be online, and marketers had to experiment with different times to figure out what worked best. Well, good news –  the new “When your Fans are Online” Facebook Insights tab was specifically designed to help you find the best time to post on Facebook.  READ MORE

6 Basic Human Needs to Rethink Marketing by Social Media Today

As marketers, it’s our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?

Over the years, I’ve adopted the “6 Basic Human Needs” that Tony Robbins uses as a foundation in his teaching, and morphed them to apply to marketing:

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