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Monday Marketing Tips

October 28, 2013 | Leave a Comment

3 questions to ask in every crisis by PR Daily

When a crisis strikes, many attorneys have the same instinct: to clamp down on corporate communications and make as few public statements as possible (if any at all). That’s because an attorney’s primary job is to minimize future financial payouts and, in cases of criminal wrongdoing, to reduce your culpability. That’s a narrow prism through which to view a crisis, and it might not be sufficient to keep your business afloat. Too often, attorneys fail to take your long-term reputation into account. They also don’t consider the impact of a crisis on employee recruitment, retention, productivity, and morale, as well as customer, shareholder, and donor loyalty.

In some crises, the amount of damage to your reputation can exceed the legal payout. Sure, your lawyer’s legal strategy might result in a courthouse victory three years from now, but it may come at the steep cost of years of unflattering headlines. Crises require you to make tough choices, occasionally ones that pit sound legal advice against sound communications advice. READ MORE

20 Funny Tweets Your Brand Should Take Seriously by Mashable

It’s hard out there for a brand. On Twitter, that is. The 230 million-strong Twitter community isn’t exactly known for being exceptionally welcoming to brand accounts, often ridiculing attempts at advertising and “hijacking” branded hashtags. But some brands have found a way to navigate the mine field of social media promotion: humor. READ MORE

5 LinkedIn Company Page Tips to Enhance Your Marketing by Social Media Examiner

Do you use LinkedIn for business? Do you have a LinkedIn company page? In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps.

Why a LinkedIn Company Page? The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches. And let’s not forget lead generation opportunities from your content marketing. READ MORE

Filed Under: Sales and Events Tagged With: advertising, Atlanta PR, business crisis, charleston, Charleston PR, LinkedIn company page, Mashable, PR Daily, public relations, Social Media, Social Media Examiner

Monday Marketing Tips

July 22, 2013 | Leave a Comment

As you start your week, it is important to remember that marketing yourself should be a key aspect in your business that often gets overlooked while owners are busy running the business. Here is a round up of articles to help you get back on track.

9 Creative Ways to Use Social Media to Launch a Product – from Social Media Examiner

Are you looking for creative ideas to help launch your next product (or company)?

Want some actionable tips to employ social media in your next launch?

If so, keep reading as I explore nine ways we used social media to help launch a new project.

You’re sure to find unusual tactics that will help you with your next launch.

Importance of Social Media Influencers – from Marketing Query

Social media influencers are fundamental to drive awareness and popularity for brands. After the Google updates social rank has become vital for search engine rankings, and therefore brands are on the lookout for social media influencers in their industry. It’s important not to confuse influencers with the audience you can have in a particular network. Having a sizeable number of followers in Facebook or Twitter will raise awareness of your brand, yet in order to have proper actions taken by the followers there is a need for the influencers to promote your likes and Twits.

Marketing Myths You Should Ignore – from Business 2 Community

Marketing myths are just excuses to not market your business.

As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality.
Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business.
READ MORE

Filed Under: Sales and Events Tagged With: atlanta advertising, atlanta marketing, atlanta social media, charleston advertising, charleston marketing, charleston social media, google, Marketing Myths, Social Media, Social Media Examiner, Social Media Influencers, Social Media Launch Product, social rank

Social Media Press Kit

June 20, 2012 | Leave a Comment

Want to have all of your social media channels accessible in one spot? Get a Social Media Press Kit like ours. Click HERE to create your own.

Filed Under: Sales and Events Tagged With: advertising, blog, blogger, facebook, linkedin, marketing, myspace, Press Kit, public relations, Social Media, Social Media Press Kit, twitter, wordpress