Monday Marketing Tips

7 tips for making your content mobile by PR Daily

Mobile news consumption is on the rise.

Raj Aggarwal, CEO of InkHouse client Localytics, a mobile app analytics and marketing company, found that “people spend more time in news apps over the course of a day than most other apps.” In fact, time spent on news apps is up 5 percent for 2013:

Almost half of Americans own smartphones. News apps such as Circa are taking on mobile news in compelling ways. Just last month, Seeking Alpha launched a new app called Tech Investor, whichaccording to PandoDaily had 70,000 daily users just after its debut. PandoDaily also reported that overall, Seeking Alpha’s apps have 600,000 to 800,000 daily users.  READ MORE

Ten Myths About Social Networking For Business by Forbes

There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike. What none of us can afford is to stand by and watch it all unfold, for there is money to be made. Here, then, is a comprehensive guide to networking misconceptions, each accompanied by a tangible action plan that you can take right now. READ MORE

5 Ways to Get Customers Hooked and Raving About Your Brand by Entrepreneur

What’s better than happy customers? Happy customers who tell all their friends about your brand. If your end goal was customer satisfaction, take a step back and try to imagine the next level: activating those customers to spread the word about your products and services.

It’s important to remember that most people will only go so far to promote your company, so you’ve got to make it easy for them to go that extra mile for you.

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