Westone Anniversary Block Party Returns on July 26th

May 22, 2025 | Leave a Comment

Liability Brewing and Moe’s Original BBQ are thrilled to announce the Westone 7 Year Anniversary Block Party, taking place on Saturday, July 26th from 11 AM to 10 PM. The entire Westone family of businesses—including Canvas Coffee + Art House, Community Canteen, Rudy’s House of Spirits, and V’s Barbershop—are joining in the festivities. The full-day event will be a celebration featuring live music, family-friendly activities, food, drinks, and community connection.

Guests can enjoy live music from Second Hand News, Swamp Rabbit Bluegrass, and Atlanta’s Stranger Company, with a curated playlist between sets. Free family activities include face painting, caricatures, and a kids’ station with games and sidewalk chalk. Yard games like cornhole and Giant Jenga will be set up on the patio, and local nonprofits such as Palmetto for Good and the Greenville Griffins Rugby Club will be on hand to connect with the community. Ample parking is available nearby for easy access.

“We’ve come a long way over the past seven years, and this celebration is our way of thanking the community that’s made it possible,” said Liability Brewing GM Kathy Horner. “We’re looking forward to a full day of fun, music, and meaningful connection.”

Moe’s Original BBQ has been recognized as one of America’s Top 10 BBQ Chains by USA Today and The Daily Meal. The brand continues to grow rapidly, also earning praise from Restaurant Business Magazine and Relish for its ribs and rising-star status. Whether it’s a laid-back tailgate or a big family gathering, Moe’s delivers legendary BBQ experiences with every plate. 

Liability Brewing Company is a 10-barrel independent brewery and taproom located in Greenville, South Carolina. Founded in 2018, the brewery offers a wide range of styles across 18 taps—from hop-forward IPAs and crisp lagers to complex Belgian ales and barrel-aged creations. Known for their irreverent spirit and serious commitment to quality as proven by their recent World Beer Cup gold and bronze medals and 11 US Open Beer Championship medals, the Liability team continues to push the boundaries of craft with heart, humor, and precision.

For more information, please contact Kathy Horner at kathy@liabilitybrewing.com or 864.920.1599. 

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Moe’s Original BBQ Reopens in Hendersonville

May 21, 2025 | Leave a Comment

Moe’s Original BBQ in Hendersonville has officially reopening its doors today, May 20th, following a temporary closure due to damage from Hurricane Helene. Located at 1794 Asheville Highway, the restaurant is serving its signature smoked meats, Southern sides, and warm hospitality that have made it a community favorite. Guests are invited to stop by and enjoy the full menu starting today. Moe’s Hendersonville will be open Monday through Saturday, 11 a.m. to 8 p.m.

“Our team has worked hard to rebuild, and we’re thrilled to welcome everyone back,” said Owner Dave Rice. “The support from our customers and community during the cleanup and rebuild has meant everything.”

Recognized with many awards, Moe’s Original BBQ has been named in the Top 10 BBQ Chains in America by USA Today and The Daily Meal, one of the fastest growing, emerging restaurant chains by Restaurant Business Magazine, and one of the Top 10 Rib Joints in the U.S. by Relish. Served with red BBQ and Alabama white sauces, the award-winning smoked menu features pulled pork, ribs, smoked wings, turkey and chicken as well as catfish, tofu, tempeh and shrimp. Prepared fresh daily, a rotation of 60 traditional Southern sides and house made desserts are also offered. Guests can also take advantage of catering for parties and events. 

For interviews, photos, press kit, menus or a complimentary media tasting, please contact Lorrie Dixson Griggs of Eskimo Advertising at lorrie@eskimoadvertising.com. For additional information about Moe’s Original BBQ, visit www.moesoriginalbbq.com.

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Musical Artists Announced for the 5th Annual Drifter Fest: Bert Griggs Memorial Jam

May 8, 2025 | Leave a Comment

The 5th Annual Drifter Fest: Bert Griggs Memorial Jam returns to Charleston on September 5th–7th with a dynamic lineup of live music, celebrating the life and legacy of the late Drifter Merch founder Bert Griggs.  The main event takes place on Saturday at the Refinery Amphitheater with a lineup that includes progressive improvisational rock/jam band Big Something headlining along with local favorites Kanika Moore & The Brown Eyed Bois, and Just Groove. Doors open at 5 p.m., with music from 6 p.m. to 10:30 p.m. 

Tickets are on sale at DrifterFest.com/tickets. General Admission is $30 in advance, $40 on the day of show. With limited availability, $60 VIP tickets are 21 and older only and include GA access, second-level rooftop viewing area overlooking the event with private VIP bar, inside bathrooms, seating, VIP parking, and commemorative laminate. 

After-parties will follow each night at The Commodore from 11 p.m. to 1 a.m. The festival kicks off on Friday with a free pre-jam event featuring Machine Funk “A Tribute to Widespread Panic” at Home Team BBQ downtown starting at 6 p.m. Then on Sunday, the festive weekend wraps up with a free show featuring Junco Partner at Vickery’s on Shem Creek from 4-7 p.m.

Drifter Fest is an annual event in Charleston, SC that celebrates the life of the late Bert Griggs. It has grown into a must-attend celebration of music, art, local eats, and specialty drinks. This year, a portion of proceeds will benefit Rock ‘n Roll Rescue, a non profit that allows children access to instruments and music education programs. Sponsorship opportunities are available for businesses and organizations interested in supporting Drifter Fest and its mission. 

“Bert had a unique ability to make everyone feel special,” said Lorrie Dixson Griggs, festival founder and Bert’s widow. “Drifter Fest is our way of honoring his memory and the joy he brought to so many through music and community.”​

For more information, tickets, sponsorship and other inquiries, go to www.drifterfest.com. For media passes and interviews, please contact lorrie@eskimoadvertising.com.​

 

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Moe’s Original BBQ Opens Newest Location in Downtown Gadsden, AL

April 24, 2025 | Leave a Comment

On Monday, May 26th, Moe’s Original BBQ has scheduled its grand opening of its newest location at 208 S Second Street in Downtown Gadsden, inside the iconic Blue’s building. Known for its award-winning Alabama-style smoked meats and Southern sides, this new spot will bring the fast casual rib joint’s signature flavors and laid-back charm to the vibrant, family-friendly community. In addition to the beloved menu of slow-smoked meats, scratch-made sides, and delicious desserts, the new location will also feature a full bar, with rotating drink specials and plans for live music and other events like trivia nights in the near future.

The restaurant will be open daily from 11 a.m. to 9 p.m., with bar hours extending into the evening as activities ramp up. Set in a historic brick building, the 5,000-square-foot space features 1,200 square feet of cozy dining area with tile floors, handcrafted wooden furniture, all designed to offer a warm, welcoming vibe. There’s seating for up to 80 guests, plus an outdoor patio, perfect for sunny lunches or evenings under the stars. Whether you’re stopping in with family, catching up with friends, or grabbing takeout, the newest Moe’s Original BBQ will offer a little something for everyone. 

“My brother Michael and I have had our sights set on Gadsden for awhile,” said local co-owner Chris Campbell. “It has always been a dream of opening a Moe’s in our hometown as we knew it was the perfect place to bring this style of good Southern food, cold drinks, and great vibes.”

Recognized with many awards, Moe’s Original BBQ has been named in the Top 10 BBQ Chains in America by USA Today and The Daily Meal, one of the fastest growing, emerging restaurant chains by Restaurant Business Magazine, and one of the Top 10 Rib Joints in the U.S. by Relish. Served with red BBQ and Alabama white sauces, the award-winning smoked menu features pulled pork, ribs, smoked wings, turkey and chicken as well as catfish and shrimp. Prepared fresh daily, a rotation of 60 traditional Southern sides and house made desserts are also offered. Guests can also take advantage of catering for parties and events. 

For interviews, photos, press kit, menus or a complimentary media tasting, please contact Lorrie Dixson Griggs of Eskimo Advertising at lorrie@eskimoadvertising.com. For additional information about Moe’s Original BBQ, visit www.moesoriginalbbq.com.

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Telluride Brewing Co. & Good People Brewing Team Up with Moe’s Original BBQ for Good Ride Lager

April 10, 2025 | Leave a Comment

Telluride Brewing Company, Good People Brewing, and Moe’s Original BBQ are proud to present Moe’s Original Good Ride Lager, a hop-forward West Coast Pilsner crafted for this year’s Collaboration Fest on April 19 in Denver. Crafted for good times and great BBQ, Good Ride Lager (5.4% ABV) delivers a clean, citrusy bite that cuts through smoky meats and rich Southern sides like it was made for Moe’s menu—because it was. Featuring Cryo-Columbus, Krush, and Nectaron hops, it’s bold enough to stand up to ribs and smooth enough to sip all day at a crawfish boil. Brewers from across the country team up at Collaboration Fest to create one-time-only beers in support of the Colorado Brewers Guild. 

“Collaboration Fest is about working together, pushing boundaries, and having fun—and that’s exactly what this beer celebrates,” said Tommy Thacher, President and Co-Founder of Telluride Brewing Company. “We couldn’t have picked better partners than Good People Brewing to make it happen. And since we’re launching distribution in their backyard, we figured we’d bring Moe’s Original BBQ along for the ride to keep the party rolling in the South and in Colorado.”

After the festival, Moe’s is keeping the party rolling with a statewide series of launch parties at locations across Colorado:

Good Ride Lager Launch Parties at Moe’s Original BBQ:

  • Englewood – Thursday, April 24 | 6 PM
  • Eagle – Thursday, May 1 | 5 PM
  • Lakewood – Thursday, May 1 | 4 PM
  • Steamboat Springs – Friday, May 2 | 5 PM
  • Boulder – Sunday, May 4 | Crawfish Boil | 2 PM

These celebrations follow Moe’s involvement in the Southern rollout of Telluride Brewing’s expansion into Alabama, Western Georgia, and the Florida Panhandle—bringing mountain-born beer to new territory, with Good People Brewing handling the Southern brews and Moe’s Original BBQ making sure the eats are on point.

“Whether it’s tailgating, live music, or just kicking back with friends, Moe’s has always been about more than just food—it’s about the moment,” said Moe’s Original BBQ Founding Partner Jeff Kennedy. “Good Ride Lager fits that vibe perfectly.”

ABOUT MOE’S ORIGINAL BBQ
Moe’s Original BBQ has been recognized as one of America’s Top 10 BBQ Chains by USA Today and The Daily Meal. The brand continues to grow rapidly, also earning praise from Restaurant Business Magazine and Relish for its ribs and rising-star status. Whether it’s a laid-back tailgate or a big family gathering, Moe’s delivers legendary BBQ experiences with every plate. 

ABOUT TELLURIDE BREWING COMPANY
Founded in 2011, Telluride Brewing crafts award-winning beer with Rocky Mountain snowmelt and top-tier ingredients. Their Face Down Brown and Whacked Out Wheat have earned multiple medals at GABF and the World Beer Cup. Now expanding beyond Colorado, their beers are available in Alabama, West Georgia, and the Florida Panhandle.

To learn more about Good Ride Lager, Moe’s launch events, or the full festival schedule, visit moesoriginalbbq.com or telluridebrewingco.com. For Moe’s Original BBQ interviews, photos, a press kit, menus or complimentary media tasting, contact Lorrie Dixson Griggs at lorrie@eskimoadvertising.com.

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Experience the Magic of Moontime Markets: Nashville, Charleston & Asheville

April 1, 2025 | Leave a Comment

Get ready for an unforgettable experience as the Moontime Markets make their way to three iconic cities: Nashville, Charleston, and Asheville! These vibrant markets are more than just a place to shop but also a full-on celebration of music, art, community, and culture, bringing together incredible vendors, live music, delicious food, and one-of-a-kind finds. Whether you’re a longtime fan or discovering Moontime Markets for the first time, you won’t want to miss these high-energy events leading up to Widespread Panic’s concerts!

Nashville: April 26th from 12-5pm at New Heights Brewing

Charleston: May 17th from 12-6pm at New Real Brewing

Asheville: July 26th from 12-5pm at The Grey Eagle at Hatch Amphitheater

Each Moontime Market is a pre-show gathering designed to get you in the festival spirit before Widespread Panic takes the stage. Expect a curated selection of 30+ artisan vendors offering everything from handcrafted jewelry and lot tees to unique art pieces and specialty goods. It’s the perfect chance to shop small, discover local talent, and pick up exclusive items you won’t find anywhere else.

Of course, no Moontime Market is complete without live music! Each event will feature talented bands, setting the tone with a mix of jam, rock, and funk vibes. Pair that with an exclusive beer releases at select locations, food trucks serving up tasty eats, and even a cannabis bus in Nashville for those looking to explore alternative wellness options.

More than just a place to shop, Moontime Markets are a hub for music lovers, creatives, and the Widespread Panic community. Whether you’re grabbing cool finds, supporting small businesses or just soaking in the good vibes before the show, this is the ultimate way to elevate your concert experience.

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Red Bluff Music, Arts and Food Festival in Montgomery, AL

April 1, 2025 | Leave a Comment

Red Bluff Music, Arts and Food Festival is thrilled to announce its unforgettable weekend of live music, creative arts, and culinary delights from May 16-18 at Riverfront Park in downtown Montgomery. This year’s festival will showcase an exciting array of musical talent including Mononeon, Eggy, Clay Street Unit, DJ Logic (x3), Buffalo Nichols, Boukou Groove, Winston Ramble, Little Raine Band, Electric Blue Yonder, The Major Dudes (Steely Dan Tribute), and Blues Old Stand. Each year, the festival attracts renowned musical talents while highlighting local and regional bands, along with visual and culinary artists, creating a dynamic cultural celebration for all.

The festivities kick off on Friday night at Red Bluff Bar with a free show open to the public, followed by dynamic performances at the Riverwalk Amphitheater on Saturday and Sunday. With single-day ($50), two-day ($80), and VIP ($200) ticket options available now at RedBluffFest.com, fans can secure their spot at one of the year’s most anticipated events.

In addition to an electrifying musical and artistic experience, Red Bluff Music, Arts and Food Festival is now offering sponsorship as well as artist and craft vending opportunities. Local businesses and other brands have the chance to engage with a passionate audience and become a vital part of the festival’s success.

“We’re excited to bring such a stellar lineup and showcase the best in music, creative arts, and culinary innovation,” said Jud Blount, Founder of the festival. “By partnering with local businesses through our sponsorship and vending opportunities, we foster a vibrant celebration that benefits everyone.”

Red Bluff Music, Arts and Food Festival is dedicated to showcasing live performances, fostering community engagement, and supporting local businesses in the River Region. With a commitment to quality entertainment and community partnership, it is a must-attend event for music lovers, art enthusiasts, and local entrepreneurs alike.

For more information, tickets, sponsorship and vending inquiries, go to www.RedBluffFest.com. For media passes, please contact lorrie@eskimoadvertising.com.
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Mental Awakening Festival Returns in Atlanta

March 17, 2025 | Leave a Comment

Westside Motor Lounge welcomes the return of Mental Awakening, a two-day festival filled with live music, local art, and community spirit, on Friday, April 4, and Saturday, April 5, 2025. Presented by Crawfish For A Cause, a 501(c)3 nonprofit organization dedicated to raising funds and awareness for mental health and suicide prevention, the annual event brings together music lovers, artists, and advocates for an unforgettable weekend — all in support of critical mental health initiatives in the Atlanta area. Now in its fifth year, Mental Awakening has grown from a backyard gathering with just two bands into a multi-day festival that draws over 2,000 attendees, showcases a dozen bands, and raises thousands of dollars to support local nonprofits working directly with individuals, schools, and treatment centers across the community.

The 2025 lineup is packed with standout performances from Eggy, Shadowgrass, Kyle Hollingsworth Band, Clay Street Unit, Dizgo, Arkansauce, Nether Hour, Potch, Three Star Revival, Cody Matlock, Spaghetti Western, The Regulars, The Redwoods, and Tate Renner. Whether music fans are longtime supporters or first-time festivalgoers, the diverse mix of jam bands, bluegrass, rock, and funk offers something for everyone.

Along with two full days of music, guests can explore work from local artists, enjoy a wide variety of food and drinks, and dig into the festival’s signature crawfish boil on Saturday. Crawfish lovers, take note— Saturday’s signature crawfish boil is always a hot ticket, and servings are limited. Snag crawfish tickets in advance when purchasing festival admission to not miss out. 

Westside Motor Lounge, known for its expansive indoor-outdoor space, will again serve as the home for the weekend’s festivities. Spanning nearly three acres, the venue features a full-service restaurant, two bars, a private event space, Echo Room — a curated Jazz Kissa listening bar — and a vibrant outdoor courtyard with shuffleboard courts, fire pits, ample seating, a vintage Airstream bar, and a performance stage that will showcase all of the weekend’s live music.

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Save the Date: 5th Annual Drifter Fest

February 28, 2025 | Leave a Comment

Get ready, music lovers as the 5th Annual Drifter Fest: Bert Griggs Memorial Jam is officially on the horizon! Mark your calendars for September 5-7th in Charleston and prepare for a weekend filled with unforgettable performances, vibrant community vibes, and good times.

Drifter Fest is an annual event in Charleston, SC that celebrates the life of the late Bert Griggs. It has grown into a must-attend celebration of music, art, local eats and specialty drinks. This year, a portion of proceeds will benefit Rock ‘n Roll Rescue, a non profit that allows children access to music education programs.

This year’s lineup is set to bring an electrifying mix of legendary acts and rising stars, blending the roots of rock, jam, and soul. We’ll also have a plethora of Drifter Merch designs available on-site along with many other talented vendors. Stay tuned for the official lineup announcement later this Spring, ticket info, and all the details you need to plan your journey. 

For more information about the fest, vending and sponsorship opportunities, please visit www.drifterfest.com.

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Top Marketing Trends to Watch in 2025: Insights from Industry Experts

January 22, 2025 | Leave a Comment

As the marketing landscape continues to evolve at lightning speed, staying ahead of the curve is more important than ever. In 2025, emerging technologies, shifting consumer behaviors, and innovative strategies are set to redefine how businesses connect with their audiences.

1. AI-Driven Personalization

   •   Key Insight: Advanced AI tools are enabling hyper-personalized marketing campaigns, delivering tailored content and recommendations to individual consumers.

   •   Impact: Brands are leveraging AI to improve customer retention and increase conversion rates by creating highly relevant experiences.

2. Short-Form Video Dominance

   •   Key Insight: Platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge, with short-form videos continuing to outperform other formats.

   •   Actionable Tip: Brands should focus on creating engaging, authentic, and concise video content to capture attention quickly.

3. Voice Search Optimization

   •   Key Insight: As voice-enabled devices become more common, optimizing for voice search is critical. Consumers are searching for products and services using natural, conversational language.

   •   Strategy: Use long-tail keywords and conversational phrasing in SEO efforts.

4. Sustainability as a Selling Point

   •   Key Insight: Consumers, especially Gen Z, prioritize eco-friendly and sustainable brands. Transparency in environmental efforts is a must.

   •   Example: Highlight eco-friendly packaging or sustainable sourcing in marketing materials.

5. Augmented Reality (AR) Marketing

   •   Key Insight: AR technology is transforming the way consumers interact with products, allowing for virtual try-ons and immersive brand experiences.

   •   Application: Retail and fashion industries are using AR for virtual fitting rooms and product visualizations.

6. Rise of Micro-Influencers

   •   Key Insight: Micro-influencers (with smaller, niche audiences) deliver higher engagement and trust compared to mega-influencers.

   •   Why It Works: Their audiences are more loyal and connected, resulting in better ROI for brands.

7. Focus on Brand Authenticity

   •   Key Insight: Consumers value authenticity and expect brands to be transparent, socially responsible, and aligned with their values.

   •   Implementation: Share behind-the-scenes stories and user-generated content, and avoid overproduced marketing materials.

8. Subscription Models and Loyalty Programs

   •   Key Insight: Subscription services and loyalty programs are becoming more popular across industries.

   •   Impact: They provide steady revenue streams and increase customer lifetime value.

9. Omnichannel Marketing

   •   Key Insight: Customers expect seamless experiences across online and offline touchpoints.

   •   Recommendation: Integrate marketing campaigns across all platforms from email, social media, in-store experiences, and mobile apps.

As we step into 2025, embracing these marketing trends can position your business for growth, innovation, and stronger customer connections. The key is to stay adaptable, prioritize your audience’s needs, and integrate new strategies thoughtfully into your marketing efforts.

Remember, the trends of today are the building blocks for the future—start experimenting, measuring results, and refining your approach now.

 

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