Monday Marketing Tips

October 28, 2013 | Leave a Comment

3 questions to ask in every crisis by PR Daily

When a crisis strikes, many attorneys have the same instinct: to clamp down on corporate communications and make as few public statements as possible (if any at all).  That’s because an attorney’s primary job is to minimize future financial payouts and, in cases of criminal wrongdoing, to reduce your culpability. That’s a narrow prism through which to view a crisis, and it might not be sufficient to keep your business afloat. Too often, attorneys fail to take your long-term reputation into account. They also don’t consider the impact of a crisis on employee recruitment, retention, productivity, and morale, as well as customer, shareholder, and donor loyalty.

In some crises, the amount of damage to your reputation can exceed the legal payout. Sure, your lawyer’s legal strategy might result in a courthouse victory three years from now, but it may come at the steep cost of years of unflattering headlines. Crises require you to make tough choices, occasionally ones that pit sound legal advice against sound communications advice.   READ MORE

20 Funny Tweets Your Brand Should Take Seriously by Mashable

It’s hard out there for a brand. On Twitter, that is. The 230 million-strong Twitter community isn’t exactly known for being exceptionally welcoming to brand accounts, often ridiculing attempts at advertising and “hijacking” branded hashtags. But some brands have found a way to navigate the mine field of social media promotion: humor.  READ MORE

how-to-pose5 LinkedIn Company Page Tips to Enhance Your Marketing by Social Media Examiner

Do you use LinkedIn for business? Do you have a LinkedIn company page? In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps.

Why a LinkedIn Company Page? The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches.  And let’s not forget lead generation opportunities from your content marketing.  READ MORE

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Monday Marketing Tips

August 12, 2013 | Leave a Comment

Here’s a round up of marketing tips for this week….

Instagram is the consumer engagement king, a report finds by PR Daily

Instagram is becoming a core platform for brands to engage with consumers.  It registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.

The “Intelligence Report: Social Platforms” found that the visual component of Instagram has helped the platform grow to 100 million users while the average luxury brand has 100,000 followers. Other visual platforms such as Vine, Pinterest, and YouTube have grown significantly and continue to be platforms where brands can deeply engage consumers.  READ MORE

Facebook Changes News Feed Algorithm: This Week in Social Media by Social Media Examiner

Facebook Updates the News Feed Ranking Algorithm: There are two new features to note regarding Facebook’s new news feed: Story Bumping and Last Actor. Both of these now ensure that Facebook users see more of the updates from the people they interact with. READ MORE

Should You Build a Responsive Site or a Native Mobile App? by Mashable

You know your business needs a mobile presence, but how to best offer that experience — without breaking the bank — is something tons of companies, both big and small, continue to struggle with. READ MORE

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Monday Marketing Tips

August 5, 2013 | 9 Comments

As it is Monday again, here is a round up of great articles to help you market your business with better success.

5 reasons that reporter isn’t calling you back by PR Daily

Having been in a newsroom for two decades, I can attest to how inundated reporters are with email and phone pitches from PR pros. And with shrinking newsrooms, I can only image it has gotten much worse.

To help PR pros tasked with cold-calling reporters and editors with pitches, here’s a basic list to help understand why journalists are not calling you back.

First, let’s just assume that reporters do not actually pick up the phone when you call, because they rarely do. Blame it on not enough time, deadline, or that they are out in the field getting stories.  READ MORE

4 Examples of Excellent Twitter Customer Service by Social Media Examiner

Do you use Twitter to stay connected with your customers?  Have you integrated Twitter into your customer service strategy?

Why Twitter Customer Service?  Gone are the days when people would call up a company and complain. Now, people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is.  That’s why customer service is becoming increasingly important on social media platforms like Twitter.  READ ARTICLE

7 Things Persuasive People Do by Inc. 

Sometimes you absolutely have to make your point. Here are 7 tips on how to do it effectively with style and grace.

While many people don’t like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their prospects. You may try to persuade an employee to perform better, or perhaps you want to persuade your boss to take on your brilliant idea. Often the most effective persuaders are your kids. Somehow they come by it naturally while you, the adult, has to work hard to find the persuasive path to success. READ TIPS

 

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Monday Marketing Tips

July 22, 2013 | Leave a Comment

As you start your week, it is important to remember that marketing yourself should be a key aspect in your business that often gets overlooked while owners are busy running the business. Here is a round up of articles to help you get back on track.

 

9 Creative Ways to Use Social Media to Launch a Product – from Social Media Examiner

Are you looking for creative ideas to help launch your next product (or company)?

Want some actionable tips to employ social media in your next launch?

If so, keep reading as I explore nine ways we used social media to help launch a new project.

You’re sure to find unusual tactics that will help you with your next launch.

READ MORE

 

Importance of Social Media Influencers – from Marketing Query

Social media influencers are fundamental to drive awareness and popularity for brands. After the Google updates social rank has become vital for search engine rankings, and therefore brands are on the lookout for social media influencers in their industry. It’s important not to confuse influencers with the audience you can have in a particular network. Having a sizeable number of followers in Facebook or Twitter will raise awareness of your brand, yet in order to have proper actions taken by the followers there is a need for the influencers to promote your likes and Twits.

 

Marketing Myths You Should Ignore – from Business 2 Community

Marketing myths are just excuses to not market your business.

As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality. 
Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business. 
READ MORE

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Monday Marketing Tips

July 15, 2013 | Leave a Comment


Each Monday, we will compile articles found online to help with the marketing process that includes SEO, PR, social networking and much more.

Are You Ready to Hire a PR Firm? by Social Media Today

I was in a meeting the other day with the chief executive officer and the chief marketing officer of an organization that is right on the tipping point of success.

They’ve done a lot of the right things: Their sales team has the right connections, they’re gaining industry recognition, and they have the right people both setting the strategy and executing on it.

But when we asked what they do differently than their competitors, the silence was deafening.

So we tried the question another way, “What makes you excellent?”

Again, no answer.

That’s not entirely true. They did try to answer it, but they couldn’t come to a consensus.

Much to the surprise of my team, I cut the meeting short. I closed my notebook (yes, I still carry a notebook), pushed back my chair, and said, “Gentlemen, you’re not ready for us yet.”

Sure, a communications firm can help an organization figure out their messaging and positioning, but if they don’t have the slightest inkling of what it is before they spend money on PR, it’s pretty likely the firm isn’t going to succeed.

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5 Tips to Bring New Life to Your Social Profiles by Social Media Examiner

When was the last time you updated your social media profiles?

Are they starting to feel drab or dated?

Your social profiles may be in dire need of a refresh!

And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?

With recent changes to major platforms, you may be missing out on using some of the cool new options.

To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.

READ FULL ARTICLE

 

S%*t PR People Do That Journalists Hate by Hubspot

I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?”

It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists. Ronn Torossian, a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering — it’s an ever-changing and always interesting landscape.”

Given the confluence of factors that go into PR on any given day, along with the fact that 99% of businesses I know wish they got more press, better press, or different press on a daily basis, we decided to go to the experts on this issue. We asked a slew of journalists, producers, editors, and bloggers for their ultimate pet peeves: the things we as marketers do on a daily or weekly basis that make them want to scream, cry, block our emails, or ignore PR pitches altogether. Here’s what they had to say.

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