Monday Marketing Tips

December 9, 2013 | Leave a Comment

With the holidays quickly approaching, here are some good reads to help get the most out of your marketing….

Holiday Shoppers Are Going Mobile: Is Your Small Business Prepared? by Constant Contact

The only smartphone or tablet application you may not encounter this holiday season is the one that is capable of carrying your packages. The marketplace has gone mobile, with everything from price-checking apps to map apps that show you where to find that sought-after item inside a particular store. In fact, the amount of mobile shopping this holiday season is expected to increase by about 40 percent. READ MORE

emailmarketnig12 Email Marketing Mistakes to Avoid Over the Holidays by Business News Daily 

Businesses looking to make the most of the busy holiday season better be sure to not turn consumers off with their email marketing campaigns. While tools such as email, mobile and social media marketing can significantly help in communicating the right message, to the right person, at the right time, Robert Burko, president of Elite Email, said without a proper strategy in place, businesses can easily lose customers. READ MORE

It’s not too early to start thinking about next year…

Drive 2014 Revenue with these Three Content Tips by PR Web

In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content than in 2013. With so much more content flooding the Internet and your mail box, marketers need to cut through the noise to generate revenue. Follow these three practices to stay on the path to success next year. READ MORE

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Monday Marketing Tips

September 9, 2013 | Leave a Comment

 Hello Monday! Here are some good reads to get you motivated to get ahead in your marketing plans.

How to Win Loyalty From Other People by Deepak Chopra

If you aspire to be successful as an entrepreneur, manager, business owner, or any kind of leader, others must feel loyal to you. Although money is often seen as a prime motivator, ultimately the bonds that hold an enterprise together are psychological. Important data gathered by the indicate that loyalty is one of the top three things that make workers feel satisfied.  READ MORE

FAQ: What’s the Best Time to Post on Facebook? by Social Media Today

One of the most frequently asked questions about Facebook marketing is: What is the best time to post on Facebook? The quick and easy answer? The best time to post on Facebook is when your audience is online!

Until recently, there wasn’t an easy way to see when your fans were likely to be online, and marketers had to experiment with different times to figure out what worked best. Well, good news –  the new “When your Fans are Online” Facebook Insights tab was specifically designed to help you find the best time to post on Facebook.  READ MORE

6 Basic Human Needs to Rethink Marketing by Social Media Today

As marketers, it’s our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?

Over the years, I’ve adopted the “6 Basic Human Needs” that Tony Robbins uses as a foundation in his teaching, and morphed them to apply to marketing:

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Monday Marketing Tips

August 26, 2013 | Leave a Comment

7 tips for making your content mobile by PR Daily

Mobile news consumption is on the rise.

Raj Aggarwal, CEO of InkHouse client Localytics, a mobile app analytics and marketing company, found that “people spend more time in news apps over the course of a day than most other apps.” In fact, time spent on news apps is up 5 percent for 2013:

Almost half of Americans own smartphones. News apps such as Circa are taking on mobile news in compelling ways. Just last month, Seeking Alpha launched a new app called Tech Investor, whichaccording to PandoDaily had 70,000 daily users just after its debut. PandoDaily also reported that overall, Seeking Alpha’s apps have 600,000 to 800,000 daily users.  READ MORE

Ten Myths About Social Networking For Business by Forbes

There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike. What none of us can afford is to stand by and watch it all unfold, for there is money to be made. Here, then, is a comprehensive guide to networking misconceptions, each accompanied by a tangible action plan that you can take right now. READ MORE

5 Ways to Get Customers Hooked and Raving About Your Brand by Entrepreneur

What’s better than happy customers? Happy customers who tell all their friends about your brand. If your end goal was customer satisfaction, take a step back and try to imagine the next level: activating those customers to spread the word about your products and services.

It’s important to remember that most people will only go so far to promote your company, so you’ve got to make it easy for them to go that extra mile for you.

READ MORE

 

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Monday Marketing Tips

August 19, 2013 | Leave a Comment

Start your Monday off right with some new ideas for marketing your business.

3 Strategies for Finding Customers With Social Media by Social Media Examiner

Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face.

In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience. READ MORE

 

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Five Successful Marketing Techniques by Business Know How

Marketing your business doesn’t have to be complicated. Use these five simple marketing techniques to build your business.

Here are 5 successful marketing techniques you can use to increase your sales. All of them are simple to use. And they’re effective for building any businesses.  READ MORE

 

How to Leave a Trail of Content Breadcrumbs Back to Your Website by SearchDog Marketing

The whole point of having a website is for people to visit it and buy your products, goods, or services. Then why is it that after spending hundreds, if not thousands, of dollars on a beautifully designed website, your web visits and lead conversions are so low? There are many factors, in fact, more than we have time to cover in this particular blog. READ MORE

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Monday Marketing Tips

August 12, 2013 | Leave a Comment

Here’s a round up of marketing tips for this week….

Instagram is the consumer engagement king, a report finds by PR Daily

Instagram is becoming a core platform for brands to engage with consumers.  It registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.

The “Intelligence Report: Social Platforms” found that the visual component of Instagram has helped the platform grow to 100 million users while the average luxury brand has 100,000 followers. Other visual platforms such as Vine, Pinterest, and YouTube have grown significantly and continue to be platforms where brands can deeply engage consumers.  READ MORE

Facebook Changes News Feed Algorithm: This Week in Social Media by Social Media Examiner

Facebook Updates the News Feed Ranking Algorithm: There are two new features to note regarding Facebook’s new news feed: Story Bumping and Last Actor. Both of these now ensure that Facebook users see more of the updates from the people they interact with. READ MORE

Should You Build a Responsive Site or a Native Mobile App? by Mashable

You know your business needs a mobile presence, but how to best offer that experience — without breaking the bank — is something tons of companies, both big and small, continue to struggle with. READ MORE

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Monday Marketing Tips

August 5, 2013 | 9 Comments

As it is Monday again, here is a round up of great articles to help you market your business with better success.

5 reasons that reporter isn’t calling you back by PR Daily

Having been in a newsroom for two decades, I can attest to how inundated reporters are with email and phone pitches from PR pros. And with shrinking newsrooms, I can only image it has gotten much worse.

To help PR pros tasked with cold-calling reporters and editors with pitches, here’s a basic list to help understand why journalists are not calling you back.

First, let’s just assume that reporters do not actually pick up the phone when you call, because they rarely do. Blame it on not enough time, deadline, or that they are out in the field getting stories.  READ MORE

4 Examples of Excellent Twitter Customer Service by Social Media Examiner

Do you use Twitter to stay connected with your customers?  Have you integrated Twitter into your customer service strategy?

Why Twitter Customer Service?  Gone are the days when people would call up a company and complain. Now, people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is.  That’s why customer service is becoming increasingly important on social media platforms like Twitter.  READ ARTICLE

7 Things Persuasive People Do by Inc. 

Sometimes you absolutely have to make your point. Here are 7 tips on how to do it effectively with style and grace.

While many people don’t like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their prospects. You may try to persuade an employee to perform better, or perhaps you want to persuade your boss to take on your brilliant idea. Often the most effective persuaders are your kids. Somehow they come by it naturally while you, the adult, has to work hard to find the persuasive path to success. READ TIPS

 

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Monday Marketing Tips

July 29, 2013 | Leave a Comment

 

4 Ways Marketers Can Use Facebook Hashtags by Social Media Examiner

Have you started using Facebook hashtags for your business?  Are you wondering how to best use a Facebook hashtag?  In this article, I’ll reveal four important benefits of using hashtags on Facebook. I’ll also explore important considerations when putting together your hashtag strategy.   READ ARTICLE
 

15 Marketing Softwares That Can Boost Your Business by Forbes

In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall behind. Below are 15 great marketing softwares that can help companies remain relevant and master marketing in the digital age: READ MORE
 

19 Reasons Your Social Media Might Not Work Out the Way You Planned by Hub Spot

Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It’s also one of the most powerful tools marketers can have in their arsenal — if you know how to use it right.

The best and brightest minds in social media perfected and refined their skills by getting their hands dirty in social media. Whether they failed hard or succeeded beyond their wildest dreams, their first-hand experiences taught them invaluable lessons. Having been on the front lines of social media marketing for the better part of a decade myself, I’ve had plenty of failures and successes that completely blind-sided me.  READ ARTICLE

 

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Monday Marketing Tips

July 22, 2013 | Leave a Comment

As you start your week, it is important to remember that marketing yourself should be a key aspect in your business that often gets overlooked while owners are busy running the business. Here is a round up of articles to help you get back on track.

 

9 Creative Ways to Use Social Media to Launch a Product – from Social Media Examiner

Are you looking for creative ideas to help launch your next product (or company)?

Want some actionable tips to employ social media in your next launch?

If so, keep reading as I explore nine ways we used social media to help launch a new project.

You’re sure to find unusual tactics that will help you with your next launch.

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Importance of Social Media Influencers – from Marketing Query

Social media influencers are fundamental to drive awareness and popularity for brands. After the Google updates social rank has become vital for search engine rankings, and therefore brands are on the lookout for social media influencers in their industry. It’s important not to confuse influencers with the audience you can have in a particular network. Having a sizeable number of followers in Facebook or Twitter will raise awareness of your brand, yet in order to have proper actions taken by the followers there is a need for the influencers to promote your likes and Twits.

 

Marketing Myths You Should Ignore – from Business 2 Community

Marketing myths are just excuses to not market your business.

As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality. 
Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business. 
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Monday Marketing Tips

July 15, 2013 | Leave a Comment


Each Monday, we will compile articles found online to help with the marketing process that includes SEO, PR, social networking and much more.

Are You Ready to Hire a PR Firm? by Social Media Today

I was in a meeting the other day with the chief executive officer and the chief marketing officer of an organization that is right on the tipping point of success.

They’ve done a lot of the right things: Their sales team has the right connections, they’re gaining industry recognition, and they have the right people both setting the strategy and executing on it.

But when we asked what they do differently than their competitors, the silence was deafening.

So we tried the question another way, “What makes you excellent?”

Again, no answer.

That’s not entirely true. They did try to answer it, but they couldn’t come to a consensus.

Much to the surprise of my team, I cut the meeting short. I closed my notebook (yes, I still carry a notebook), pushed back my chair, and said, “Gentlemen, you’re not ready for us yet.”

Sure, a communications firm can help an organization figure out their messaging and positioning, but if they don’t have the slightest inkling of what it is before they spend money on PR, it’s pretty likely the firm isn’t going to succeed.

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5 Tips to Bring New Life to Your Social Profiles by Social Media Examiner

When was the last time you updated your social media profiles?

Are they starting to feel drab or dated?

Your social profiles may be in dire need of a refresh!

And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?

With recent changes to major platforms, you may be missing out on using some of the cool new options.

To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.

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S%*t PR People Do That Journalists Hate by Hubspot

I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?”

It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists. Ronn Torossian, a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering — it’s an ever-changing and always interesting landscape.”

Given the confluence of factors that go into PR on any given day, along with the fact that 99% of businesses I know wish they got more press, better press, or different press on a daily basis, we decided to go to the experts on this issue. We asked a slew of journalists, producers, editors, and bloggers for their ultimate pet peeves: the things we as marketers do on a daily or weekly basis that make them want to scream, cry, block our emails, or ignore PR pitches altogether. Here’s what they had to say.

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Vote for Lorrie Dixson in Yahoo’s Women Who Shine Entrepreneur Contest

October 1, 2012 | Leave a Comment

Our owner, Lorrie Dixson, has the pleasure of being nominated for Yahoo’s Women Who Shine: Entrepreneurs. She needs the most votes and could win $10K! Please vote as it takes one click!

VOTE HERE!

About Lorrie:

After graduating from the University of Alabama with a B.A. in Communications, Lorrie moved to Atlanta and worked for CNN for 15 years where she won many awards including Emmy Awards for coverage of 9/11, Oklahoma City and Olympic Park Bombings, Headliner Award for Capture of Saddam coverage, Peabody Award for Hurricane Katrina coverage and DuPont Award for Tsunami coverage.

With an entrepreneurial spirit in 2002, she started Eskimo Advertising, a full service boutique advertising and public relations agency. As she was already handling clients in Charleston, she opened another office here in 2008 and the following year, moved her entire company to Charleston while still handling clients in Atlanta as well as in Alabama and Colorado.

Today, she is a woman about town as the Atlanta, Charleston and Charlotte City Editor for lifestyle e-magazine, Ask Miss A, and also writes for Carolina Nightlife, Bold Spicy News, Patch and Charleston Lowcountry Boil.

Her tenacity for work is equally as strong for giving back to the community. Lorrie shows her support of the community by lending her event, marketing and public relations skills to various organizations’ fundraisers several times a year. She not only gains exposure for each cause with media coverage but uses her resources to help attain sponsors, silent auction items, and increase attendance as well as serve on the planning and/or host committees for each event.

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